Tag Archives: Social Media Marketing

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Keeping Your Customers Buzzing Using Social Media

Category:Social Media Marketing Tags : 


Internet marketing service in Colorado Springs, Colorado - Mandile Marketing Digital Marketing Consultant – SEO & Conversion Optimization

Keeping Your Customers Buzzing Using Social Media

At times you can become confused with all there is to do when it comes to social media marketing, but remember none of your efforts should be in vain. Remember that you are attempting to establish your online presence as trustworthy and knowledgeable, so don’t post a lot of fluff and meaningless content and videos. You need to understand who you are marketing your product or service to and use the tips from this article to help you in your journey into social media marketing. Internet marketing service in Colorado Springs, Colorado - Mandile Marketing Digital Marketing Consultant – SEO & Conversion Optimization

You can effectively promote your business on Twitter. You can expose your business to hundreds, or even thousands, of people using Twitter, if you know how to use the system. Invest the time needed to master everything Twitter, including keywords and hashtags.

Combine email marketing and social media. Include a Facebook or a Twitter button at the bottom of your emails and explain that you will answer your customers’ questions personally on these websites. Encourage people to subscribe to your newsletters and other information by adding the appropriate links to your emails.

Answer any comments and questions on your social networking websites. Try to check your page at least twice-daily so that responses are not left too long. A great way to do this is to set it up where you receive an email every time someone leaves a comment. Keep in mind that everything you’re writing as a comment or a response to one person can be viewed by anyone who goes to your site.

Your audience will want to know you are interested in what they are saying. Respond to customer complaints and feedback immediately so your customers know you are listening to them. Show them that you are actually hearing what they are saying, as well.

Promote product giveaways using your social media presence. Everyone loves free products and this is a way to get new followers to your social media profiles. Just choose what free product or service you are going to offer, and then visit a number of the most heavily followed social media profiles for freebies and put up the link to where individuals can come for it.

Social media are powerful tools you can use to gather feedback on your existing business and research the market potential of new offerings. Most people enjoy being given the opportunity to openly express how they feel about something, which is good for business too. They can give you information you did not realize about your product, which you can use to make improvements.

Follow all of your followers on Twitter. It is proper etiquette on Twitter. Not only does it show the proper level of respect, but it also gives you a direct line to speak with your followers. You are going to retain a lot more new followers if you give them some attention through tweets and following them back.

People like having the option to comment on your blog. One great advantage of enabling comments is that you can converse directly with your readers without giving out personal contact information like your email address. Comments should always be allowed, but you should moderate them whenever possible. Remove comments that are abusive, negative, or spammy to keep the conversation cordial.

Google+ Trumps Twitter, Earning Second Place for Total US Social Networkers - eMarketerYour blogs should contain a mixture of written and pictorial content. People won’t enjoy your blog as much if it’s made up totally of blocks of text. Add logos, videos, pictures or graphs to make your blog more visually interesting. Don’t go to extremes; have a nice balance of text and visuals.

In order to create a growing business, it’s vital that you thoroughly understand social media marketing basics. Profit has to be your number one goal, then you should worry about other things. Everything you learned here is a good place to start.

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Video Marketing Made Simple

Category:Video Marketing Tags : 

Video Marketing Made Simple

Video Marketing StrategiesMarketing with video is a great asset for enhancing your profits and business. The best videos benefit your organization by educating consumers, communicating important information, providing continuous support and inspiration while showing potential customers how well your products or services work.

There is a lot to learn about video marketing, now is the best time to get started. Read this article to find out more.

For starters don’t make your video long and boring. Make sure that it stays under ten minutes. If you find yourself struggling to do everything in ten minutes, either make more than one video or minimize the information that you are aiming to get across. If you feel that you might need additional time to explain a feature of your product or service. By continuing to keep your videos short, people can quickly and easily find the important information and keep them interested.

Video Marketing Made Simple

Video Marketing Made Simple

If you’re new to making videos, don’t let video marketing to intimidate you. Anyone with a decent video camera can create engaging and shareable videos.

Don’t overlook YouTube. Many times videos begin here. You get free video hosting. You also get immediate exposure to a large number of viewers.

This means your video is out there to be seen. YouTube offers its users the ability to add various captions and annotations. This really is a good way to add a link to your website or call-to-action in your video.

Encourage your customers to ask questions about your services or products, and then answer some of their questions in a video. Those who have their questions asked should get a coupon or other reward. Show customers your workplace, manufacturing center or simply troubleshooting problems for your customer shows your area of expertise.

Keep in mind video marketing is a key element for keeping your branding consistent. If you can market your videos effectively, you will see a substantial increase in your number of clickthroughs to your website or specials. Utilize your video to entice consumers to purchase a product and/or service, don’t forget to provide a link for them to use to make the purchase. This way, should someone embed it or share it somewhere, your video and link stay together.

Each and every video you produce should encourage viewers to take some concrete action. This is a “call-to-action” approach. For example, if you want your viewers to sign up for a newsletter, ask them to click the link that you provided in the video description. You just need to ensure that viewers can do this easily.

Always have content that is up-to-date and engaging to keep viewers coming back. Boring and old content is the best way to drive away users, which is extremely bad for business. Try to make people want to see what else you have to offer. The more unique, interesting, relevant, and current your various publications are, the more likely you are to attract a higher number of viewers.

Video marketing online-video-viewers-growth-statistics1Track and analyze your video’s statistics. You can see the sheer numbers of times people watched the video and even drill down to see where people were watching it from. Use your videos to draw attention to your website and other marketing campaigns.

Make sure you are using every online tool accessible, to draw in more customers.

Imagine a visitor who by mistake stumbles onto your YouTube video may not realize you can be found on Google, Facebook and Twitter as well.

You just gave a potential customer an opportunity to share your video and business information across multiple social media sites. If you incorporate it strategically into your marketing plan, you can boost your video sharing and increase your online traffic by quite a bit.

Marketing with video has never been so effective and has “cha-ching!” written all over it. Now all you need to do is get started on your new video campaign!



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