Tag Archives: Mobile Marketing

  • -

Using Mobile Marketing To Improve Your Business’s Visibility

Category:Mobile Marketing Ideas Tags : 
Internet marketing service in Colorado Springs, Colorado - Mandile Marketing Digital Marketing Consultant – SEO & Conversion Optimization

Using Mobile Marketing To Improve Your Business’s Visibility

Mobile marketing is one of the newest types of marketing, yet it actually incorporates elements of some of the oldest and well proven methods. Many of the same rules that apply to other kinds of marketing will apply to mobile marketing too. However, there are some noteworthy differences. This article presents some solid advice on getting the best from this brilliant advertising medium.

You must have a proper database built to start a mobile marketing campaign. Do not slap customers’ cell numbers onto your subscriber list just because you have access to them. It is advisable to attain permission from involved parties before you incorporate such tactics. You can do this by having your customer fill out a web form, or by having him text you a specified code for example (72727).

Mobile Marketing Google Maps - Internet marketing service in Colorado Springs, Colorado - Mandile Marketing Digital Marketing Consultant – SEO & Conversion Optimization

Recruit beta testers, ask friends and family. Have them test your site out for simplicity, the effectiveness of your ads and other parts of your campaign. For an unbiased opinion, you may want to consider paying someone to help you test each aspect.

Create a mission statement to keep yourself on track and to let customers know what you intend to accomplish through mobile marketing. Having a set of rules you abide to will help you avoid making any dishonest decisions.

Bringing in profits with mobile marketing is definitely effective with the correct approach. More and more people every day use mobile phones for social networking and to download applications. Use social networking sites to boost your mobile marketing. In order to be successful, you must bring marketing directly to the customers.

Use what you learn from your mobile marketing campaigns. Before quickly moving on to the next promotion, see where you can improve from the last one you attempted. Once you see some success, you need a measuring stick for your campaign’s longevity as opposed to just looking at sales numbers. Use what you learn from making your campaign last to build your next campaign.

Mobile marketers that are successful take it slowly and go forward to grow. This should be your strategy as well. Through various processes, you will be able to build as large of a network as you want. Leave no stone unturned when it comes to your marketing strategy.

Though many people use text messages, there are still many who don’t use or recognize popular abbreviations. Using language that they do not understand will only lead to your customer deleting the advertisement quickly, and that is possibly a lost sale.

It is important to have your own dedicated short code. Though there is a slight increase in price, it translates into a major increase in protection. It also provides you with a degree of legal coverage.

Add a link to your social media pages on your main website and encourage your visitors to find you there. Your customers are more prone to taking some time to check into you when you’re on a site, as opposed to just searching for you on their own.

Mobile marketing can aggravate people if not used properly. Take a slow, thought-out approach in using the mobile marketing techniques you have learned from this article. New customers, leads, and business will result from your new mobile marketing methods.


  • -

Mobile Marketing Pointers To Increase Your Business

Category:Mobile Marketing Tags : 

Mobile Marketing Pointers To Increase Your Business

Mobile marketing has shown to be a great way to tap into an audience that is looking for all sorts of products and services. It is rare to find someone today who doesn’t own a mobile device, whether it’s a cell phone, smartphone, tablet computer, iPod or any other device with web connectivity.

Always tailor your campaign to your customers. You should understand your customers needs and use that premise as your basic mobile marketing campaign. If you do not know what your customer is interested in, how can you be successful? You should compile as much information on your target audience as possible to ensure your mobile campaign’s success.google-wallet

When doing mobile marketing, you can’t go wrong by investing some money to ensure your website is well-optimized for mobile users. An effective and successful mobile site can be hard to put together. It might be helpful to hire a professional website designer with experience in mobile websites.

A mission statement is the best way to ensure you remember your purpose for your mobile marketing. Maintaining your principles is key to you being successful in your business plans.

For instance, don’t send out text message alerts or messages in the early morning or late night hours. Customers will be irritated if they are awakened by your mobile marketing text message.

Attempting to go viral is always a good idea and can help your ad reach its maximum potential. These ads may get passed from friend to friend because of how unique, funny or interesting they are.

You probably know that you can offer your app to your customers for free, taking your mobile marketing to the next level. Now you are giving your customers an array of options to choose from.

Allow text message recipients to leave feedback about your mobile marketing communications. This offers an excellent opportunity to connect more effectively and interact with your customers. You may have people not being as receptive as you would like, but keep in mind that any information from a consumer should be treated as valuable input.

Your web site should contain links to any social networking pages that are linked to your business. Social networking sites that are presented through your official business website will save your customers the hassle of searching for you on those sites.

If you decide to create an app for your business, make sure they will find it useful and relevant. If your app is not relevant with offers and specials, chances are that your customers will not use your app long.

Try two different pages, called A/B testing, for your mobile page. This can help you understand what your visitors may be having trouble using or understanding. Create two different landing pages (A&B) to see which is more effective for conversions. Then use the one that gets the most conversions.

When you start adding SMS to your mobile marketing strategy, let people opt in or out and tell them how many texts you’re going to be sending out. Improperly used SMS messages can backfire against you. Don’t be pushy with your messages. Ensure that your texting service requires opting in, and make sure your customers know that you won’t send more than a certain number of texts each month. Your customers should respond to your honesty.

You will be able to grow your business as mobile device ownership keeps rising. Over 4.5 billion people have a mobile phone, making mobile marketing a highly profitable way to promote products and services. By using these tips found here, you will be a step in front of the competition and, most importantly, be in a position to effectively communicate with your customers. Best of luck in your marketing!

Jeremy Mandile  

So, what other ways are there to increase engagement for your business or blog? Feel free to leave your thoughts below.

 


SEARCH SITE

SAVE TIME:

Execute all of your tactics in one place, and track visits, leads and customers from all of your marketing channels in one simple dashboard.

CONVERT MORE LEADS AND CUSTOMERS:

Use landing pages, email marketing, and dynamic calls-to-action to generate more leads and close more deals.