Video Marketing Made Simple
Category : Video Marketing
Marketing with video is a great asset for enhancing your profits and business. The best videos benefit your organization by educating consumers, communicating important information, providing continuous support and inspiration while showing potential customers how well your products or services work.
There is a lot to learn about video marketing, now is the best time to get started. Read this article to find out more.
For starters don’t make your video long and boring. Make sure that it stays under ten minutes. If you find yourself struggling to do everything in ten minutes, either make more than one video or minimize the information that you are aiming to get across. If you feel that you might need additional time to explain a feature of your product or service. By continuing to keep your videos short, people can quickly and easily find the important information and keep them interested.
If you’re new to making videos, don’t let video marketing to intimidate you. Anyone with a decent video camera can create engaging and shareable videos.
Don’t overlook YouTube. Many times videos begin here. You get free video hosting. You also get immediate exposure to a large number of viewers.
This means your video is out there to be seen. YouTube offers its users the ability to add various captions and annotations. This really is a good way to add a link to your website or call-to-action in your video.
Encourage your customers to ask questions about your services or products, and then answer some of their questions in a video. Those who have their questions asked should get a coupon or other reward. Show customers your workplace, manufacturing center or simply troubleshooting problems for your customer shows your area of expertise.
Keep in mind video marketing is a key element for keeping your branding consistent. If you can market your videos effectively, you will see a substantial increase in your number of clickthroughs to your website or specials. Utilize your video to entice consumers to purchase a product and/or service, don’t forget to provide a link for them to use to make the purchase. This way, should someone embed it or share it somewhere, your video and link stay together.
Each and every video you produce should encourage viewers to take some concrete action. This is a “call-to-action” approach. For example, if you want your viewers to sign up for a newsletter, ask them to click the link that you provided in the video description. You just need to ensure that viewers can do this easily.
Always have content that is up-to-date and engaging to keep viewers coming back. Boring and old content is the best way to drive away users, which is extremely bad for business. Try to make people want to see what else you have to offer. The more unique, interesting, relevant, and current your various publications are, the more likely you are to attract a higher number of viewers.
Track and analyze your video’s statistics. You can see the sheer numbers of times people watched the video and even drill down to see where people were watching it from. Use your videos to draw attention to your website and other marketing campaigns.
Make sure you are using every online tool accessible, to draw in more customers.
Imagine a visitor who by mistake stumbles onto your YouTube video may not realize you can be found on Google, Facebook and Twitter as well.
You just gave a potential customer an opportunity to share your video and business information across multiple social media sites. If you incorporate it strategically into your marketing plan, you can boost your video sharing and increase your online traffic by quite a bit.
Marketing with video has never been so effective and has “cha-ching!” written all over it. Now all you need to do is get started on your new video campaign!