Category : Mobile Marketing Bullet Points
Mobile marketing has shown to be a great way to tap into an audience that is looking for all sorts of products and services. It is rare to find someone today who doesn’t own a mobile device, whether it’s a cell phone, smartphone, tablet computer, iPod or any other device with web connectivity.
Always tailor your campaign to your customers. You should understand your customers needs and use that premise as your basic mobile marketing campaign. If you do not know what your customer is interested in, how can you be successful? You should compile as much information on your target audience as possible to ensure your mobile campaign’s success.
When doing mobile marketing, you can’t go wrong by investing some money to ensure your website is well-optimized for mobile users. An effective and successful mobile site can be hard to put together. It might be helpful to hire a professional website designer with experience in mobile websites.
A mission statement is the best way to ensure you remember your purpose for your mobile marketing. Maintaining your principles is key to you being successful in your business plans.
For instance, don’t send out text message alerts or messages in the early morning or late night hours. Customers will be irritated if they are awakened by your mobile marketing text message.
Attempting to go viral is always a good idea and can help your ad reach its maximum potential. These ads may get passed from friend to friend because of how unique, funny or interesting they are.
You probably know that you can offer your app to your customers for free, taking your mobile marketing to the next level. Now you are giving your customers an array of options to choose from.
Allow text message recipients to leave feedback about your mobile marketing communications. This offers an excellent opportunity to connect more effectively and interact with your customers. You may have people not being as receptive as you would like, but keep in mind that any information from a consumer should be treated as valuable input.
Your web site should contain links to any social networking pages that are linked to your business. Social networking sites that are presented through your official business website will save your customers the hassle of searching for you on those sites.
If you decide to create an app for your business, make sure they will find it useful and relevant. If your app is not relevant with offers and specials, chances are that your customers will not use your app long.
Try two different pages, called A/B testing, for your mobile page. This can help you understand what your visitors may be having trouble using or understanding. Create two different landing pages (A&B) to see which is more effective for conversions. Then use the one that gets the most conversions.
When you start adding SMS to your mobile marketing strategy, let people opt in or out and tell them how many texts you’re going to be sending out. Improperly used SMS messages can backfire against you. Don’t be pushy with your messages. Ensure that your texting service requires opting in, and make sure your customers know that you won’t send more than a certain number of texts each month. Your customers should respond to your honesty.
You will be able to grow your business as mobile device ownership keeps rising. Over 4.5 billion people have a mobile phone, making mobile marketing a highly profitable way to promote products and services. By using these tips found here, you will be a step in front of the competition and, most importantly, be in a position to effectively communicate with your customers. Best of luck in your marketing!
So, what other ways are there to increase engagement for your business or blog? Feel free to leave your thoughts below.