Category Archives: Featured

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Google+ Local

Google Plus Local Rank Factors

Google+ Local

One of the better methods to acquire “Google Love” and enhance your Google+ Local is to get as many citations as possible.

Citations are clients placing votes or reviews of the business. If a person is willing to take time to “check-in” on Google Maps, Facebook and FourSquare, this means they like trust and respect that business.

Get your clients involved and get them to mention you all over the internet. The more citations and reviews the greater your Google+ Local ranking factor is going to be.

This also helps search engines like Google find your business. Think about this! Once the check-ins and reviews stop flowing in, your Places ranking goes down.

Next we have to learn to cope with the “IP address problem.” The concept behind this problem is: In the event you publish several reviews to Google+ Local. Google can and will penalize your ranking.

This really is completely accurate. Google has mentioned that the purpose of the Local Review atmosphere is to persuade clients to check-in and publish reviews about the business, while they’re still at or after departing your business.

So the question is how can you, being the ‘manager’ of the client’s online presence, still publish reviews without getting your client’s website penlzied? You will find several methods which I have discovered in the last couple of weeks that cope with this problem.

  1. Publish any and all reviews you obtain on your client’s website rather than on their Google+ Local page. Remember, when I stated before, that you may want to optimize the review just a little to include the business name (ABC Motors) for example, if the customer left it out, at this time, the only real ethical method to publish reviews from your customers who have given you a written review. It’s okay to have a page on your website with several recommendations or client testimonials.
  2. Like I mentioned before you want to encourage clients to leave their email addresses for a 10% or 20% off coupon on their next visit. Setup an e-mail template for the autoresponder that states: Thank you visiting [Your Place Of Business]! We appreciate your business and would like to hear what you think of our services! Just click on the link to leave us an incredible review, and mention us by name in your review so we know where to send your discount coupon!
  3. Facebook is being incorporated in citations and reviews for your Google+ Local page, and you will be assured that many people who go to your business may have a Facebook account. Simply request clients to post in your wall and ‘Like’ the page to get a free coupon. ( You have the ability to create a Facebook application that provides customers a choice of advertising to any or all their Facebook friends that you recieved a coupon while you shop or “Like” their business.)
  4. QR codes allow anybody having a mobile phone to scan and then leave an reviews for you on your website of choice. You may make a QR code directing them to your website, your business email address, simply get it translate to plain text with a call to action. Once you’ve produced it your QR code, you can have it printed on the receipt, placed alongside a register – a QR code can go anywhere you can think of!  You can even put a QR code on your business cards – “Just scan this” and then leave us a review! Check out this cool tool http://mandilemarketing.com/qrcodes for generating FREE QR codes yourself.
  5. Use your Twitter to send out tweets to allow your clients know to leave reviews, and also to offer discounted specials to individuals that leave reviews on the websites they connect to. Plus, it’s quite simple to create a QR code to connect to your Twitter account and say “follow us for deals!” this creates and engaged customer and more of a willingness to leave reviews.

Also, if you would like to take it a step further, you can contact us… for a special half hour consultation free of charge. 503-560-7884


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facebook

10 Tips for a Better Facebook Fan Page

Just imagine if you created one of the most popular Facebook Fan Pages for your niche. Think of how much local traffic that could mean for your business especially if you’re selling products or services.

How big could your client base become if you did a few things right? Ever heard the money is in the list? Well its 100% true and I suggest you start building a subscriber list? Anyways lets just say five or ten years from now your ready to exit the business, sell your corner of digital real estate and your client base.

This has been within everyone’s reach – but you have to follow these 10 tips for a better Facebook Fan Page…

1. Start sharing a survey your fans to find out what they want and like.       

Creating these short surveys for your fan page creates interaction and in turn you will see the difference in your weekly summary for your Facebook Pages aka (Insights): being very interactive is a good thing, it also starts to give you ideas of the kind of content and or solutions your fans are looking for.

2. Don’t forget your fans and produce a reason to “LIKE” and “Share” your Facebook Fan page.

Share content that’s worth re-sharing as long as it’s valuable content – tips and answers your market may have to pay for – this way they like, trust and respect you as an establish expert in your niche.

3. Share trending or controversial topics to spur new discussions.

When there’s a controversy going on in your niche or the online world like SOPA, decide which side of the fence you’re on and blog about it and push your fans hot buttons. Creating a call to action at the end of your post by asking your readers for their feedback and then give them your opinions..even if they are emotionally charged, people are more likely to join in and comment.

4. Join the other Facebook discussions.

Your Facebook Fan page is not an island. Start visiting other fan pages in your niche and join the discussions. Like their posts. Even better, write a comment.

5. Since Facebook and Twitter doesn’t share! Google Plus does…so optimize your posts for the search engines.

Don’t be anal in my opinion and crazy and try to optimize everything you share or post on FB….keep that for your blog if you have one! Make it a point to optimize at least one post per week related to your niche, you’ll start to see a steady increase in “LIKES” and “SHARES” which means more traffic to your Fan page and or your business.

Tip: Tools like Google’s Keyword tool is free and easy to use. Helps you uncover your keywords in your niche. Low competition words are the best ones to choose. So I mentioned earlier if you had a blog then this is where this will work best. For every 100 words of content written you will include your keywords two or three times.

6. Create your blog with password-protected post. This arouses their curiosity!

When they notice that you lock up your best content behind password protected posts (with the passwords only being available to your subscribers). Good content is key. You can bet they’ll subscribe. Curiosity wins!

7. Making Killer headlines.           

As such, use headlines that include power words like “how to”, “amazing”, “secrets” and “discover”. Why did you read the last thing you read? The headline grabbed your attention and that was the deciding factor on whether you read the post or not.

8. Whats your posting and sharing style like? (some long, some short, etc).

You don’t post 500 word articles every single post. Instead, switch it up and post short articles with different styles and add images.

9. Interaction in social media is a must! Must answer your readers and their comments period.

Your comment section isn’t just for your fans to talk amongst themselves – this is like your “Home” it’s a hub for you to interact with your fans and prospects. Are you guilty of this? Not responding to comments on your fan page or blog, you’re you’re missing out on a huge opportunity and even some sales… people buy from those they know, like and trust, I learned that back in the car business. Remember when you interact on any social media platform in any form you are creating your social media identity.

10. Make blogging routine in 2012.

Imagine writing one blog post per day and sharing it with your fans and clients, you would have 365 blog posts and this equals more readers, subscribers and income!

In sum: Don’t create a huge Fan page of uninterested people… its not a numbers game, its about creating an interesting  fan page full of interactions of tips and advice and raving fans.  Learn to blog its fun!

Its all about baby steps.

-Jeremy Mandile


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mobile marketing salem oregon

What is a Mobile Website

Mobile Websites?

Do you have a mobile friendly version of your website because the world is going mobile websites! –  Your customers are trying to engage with you. Ignoring them is like not doing business with your customers on MondayTuesday, and part of Wednesday. Your most important business asset in 2012 is going mobile.

  • One in three mobile searches are for local businesses.  Maybe if you don’t have a mobile friendly version of your website. Are you putting 1/3 of your resources into mobile?
  • A picture is worth a thousand words. Here is what a .com website looks like on a PC screen. See below.

Usually the .com non-mobile friendly websites present obstacles to a consumer who is searching for information about your business. The large PC sites require scrolling and a consumer is likely to scroll right past the information they’re looking for (phone numbers, addresses, etc.). or they get frustrated and leave your website since it cannot be seen properly on their mobile screen.

A (m. or .mobi) is a mobile friendly websites present the information in a very clear, loads quickly and very easy-to-navigate fashion with links to pertinent pages scrolling only up and down (not side to side). There is a minimum of graphics and extensive information.

Here is an example of a .mobi website on a mobile screen below.


 <<<<<<< Mobile Friendly

Not  Mobile Friendly >>>>>>>>

 

Please Note: Less than 1% of .com, .net and .org  sites are mobile web friendly.

This means there’s a 99% chance your website isn’t mobile friendly!

It’s imperative that businesses get their online mobile presence in shape.

Local and national businesses need to look at how they will harness the future of location based insights and mobile marketing to deliver to most relevant offers and incentives to their target audience.

Their purchasing power has gone mobile. Buyers now can check-in, compare prices and even leave reviews from their smartphone in just a few seconds for future buyers to read about.

 

  • There are 5.3 billion mobile subscribers (that’s 77 percent of the world population)
  • Four out of five teens carry a wireless device, and the majority (57%) view their cell phone as the key to their social life
  • 82% of all Americans never leave home without their mobile phone. Half of all Americans sleep with their mobile phone.
  • More than four in 10 Americans say they “can’t live” without their mobile phone.
  • 79% of smartphone users would find it useful to download money-off coupons to their phones.
  • 73% of smartphone users would receive instant money-off coupons as they pass by an item in a store.

 

According to consumer research by The MMA and Lightspeed Research (October 2010), in UK, France and Germany, 45 percent of consumers (especially younger people) noticed mobile advertising and of these, 29 percent responded to it. Of those that responded to the ads, in Germany 49 percent, UK 47 percent and in France 22 percent went on to make a purchase.

There is growing demand for access to local online products and services. We can help you get onboard and stay current with the latest mobile technology. Contact Mandile Marketing today for a free mobile marketing analysis! 503-560-7884


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Google-Places-Page Rank

Google Map Ranking

Google Map Ranking

If your small business is looking to gain a dominant online presence in your local market – you’ve come to the right place. Our company prides itself both in its free information on this site – as well as the services we perform for clients – to help you be at the top of the search engines for the terms your customers are searching for.

One way to get immediate customers is to get your business on Google Maps for local search terms. If you’re already on there, then you can improve your ranking with a few smart tips. 

Lets just say it’s 6:00pm and I’m hungry, I jump online and search for [Domino’s Pizza in Portland] now I’m going to get a maps search results page on Google Maps which will provide a list of Domino’s Pizza locations in Portland, Oregon which is in my opinion a very useful search result since I live in Portland.

Here is my reason behind it and why! The search results page contains their contact information for every Domino’s Pizza, and displays their business locations on the map. So this page is considered a relevant search query and provides me a fast quality search result.

If you were to use Google’s image search for [Domino’s Pizza in Portland] this would be useless in my opinion considering your searching an image, useless and not very helpful in providing me with a way to order the pizza!

Now if your not on Google Maps… maybe its time to put yourself on the map..literally and its pretty dang simple! 🙂

Here is the link to put your business on Google Maps

Google Maps – Apps on Android Market › Apps › Travel & Local

 1,589,383 votes – Free – Android

Download their newest release of Google Maps!


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colorado springs seo services

One Simple Tool to Optimizing Your Website…

One Simple Tool to Optimizing Your Website

Don’t be the next horror story about a site owner who attempted to optimize his or her site for one thing, and then found that it indeed ranked high…..just not for the term they wanted to optimize. Make sure that doesn’t happen to you and use this Keyword Density & Prominence tool.

You just need to supply the website optimization tool with a URL, then it will return a seven-plus page report on optimized words and phrases, tag clouds, page elements,links, and even Google positions. Which is valuable – huge score – free data.

“He who has begun his task, has half done it”                   

              – Horace

If you haven’t heard this amazing free website optimization tool, go check it out now…you can use it in 1 easy step…it’s awesome!!!

Here is the website optimization tool link:  http://mandilemarketing.com/1/15 <=====

Be Bold. Make Things Happen.

Mandile Marketing

Office Phone503-560-7884

 


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