Author Archives: MMCS2014

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Using Mobile Marketing To Improve Your Business’s Visibility

Category:Mobile Marketing Ideas Tags : 
Internet marketing service in Colorado Springs, Colorado - Mandile Marketing Digital Marketing Consultant – SEO & Conversion Optimization

Using Mobile Marketing To Improve Your Business’s Visibility

Mobile marketing is one of the newest types of marketing, yet it actually incorporates elements of some of the oldest and well proven methods. Many of the same rules that apply to other kinds of marketing will apply to mobile marketing too. However, there are some noteworthy differences. This article presents some solid advice on getting the best from this brilliant advertising medium.

You must have a proper database built to start a mobile marketing campaign. Do not slap customers’ cell numbers onto your subscriber list just because you have access to them. It is advisable to attain permission from involved parties before you incorporate such tactics. You can do this by having your customer fill out a web form, or by having him text you a specified code for example (72727).

Mobile Marketing Google Maps - Internet marketing service in Colorado Springs, Colorado - Mandile Marketing Digital Marketing Consultant – SEO & Conversion Optimization

Recruit beta testers, ask friends and family. Have them test your site out for simplicity, the effectiveness of your ads and other parts of your campaign. For an unbiased opinion, you may want to consider paying someone to help you test each aspect.

Create a mission statement to keep yourself on track and to let customers know what you intend to accomplish through mobile marketing. Having a set of rules you abide to will help you avoid making any dishonest decisions.

Bringing in profits with mobile marketing is definitely effective with the correct approach. More and more people every day use mobile phones for social networking and to download applications. Use social networking sites to boost your mobile marketing. In order to be successful, you must bring marketing directly to the customers.

Use what you learn from your mobile marketing campaigns. Before quickly moving on to the next promotion, see where you can improve from the last one you attempted. Once you see some success, you need a measuring stick for your campaign’s longevity as opposed to just looking at sales numbers. Use what you learn from making your campaign last to build your next campaign.

Mobile marketers that are successful take it slowly and go forward to grow. This should be your strategy as well. Through various processes, you will be able to build as large of a network as you want. Leave no stone unturned when it comes to your marketing strategy.

Though many people use text messages, there are still many who don’t use or recognize popular abbreviations. Using language that they do not understand will only lead to your customer deleting the advertisement quickly, and that is possibly a lost sale.

It is important to have your own dedicated short code. Though there is a slight increase in price, it translates into a major increase in protection. It also provides you with a degree of legal coverage.

Add a link to your social media pages on your main website and encourage your visitors to find you there. Your customers are more prone to taking some time to check into you when you’re on a site, as opposed to just searching for you on their own.

Mobile marketing can aggravate people if not used properly. Take a slow, thought-out approach in using the mobile marketing techniques you have learned from this article. New customers, leads, and business will result from your new mobile marketing methods.


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Keeping Your Customers Buzzing Using Social Media

Category:Social Media Marketing Tags : 

 

Internet marketing service in Colorado Springs, Colorado - Mandile Marketing Digital Marketing Consultant – SEO & Conversion Optimization

Keeping Your Customers Buzzing Using Social Media

At times you can become confused with all there is to do when it comes to social media marketing, but remember none of your efforts should be in vain. Remember that you are attempting to establish your online presence as trustworthy and knowledgeable, so don’t post a lot of fluff and meaningless content and videos. You need to understand who you are marketing your product or service to and use the tips from this article to help you in your journey into social media marketing. Internet marketing service in Colorado Springs, Colorado - Mandile Marketing Digital Marketing Consultant – SEO & Conversion Optimization

You can effectively promote your business on Twitter. You can expose your business to hundreds, or even thousands, of people using Twitter, if you know how to use the system. Invest the time needed to master everything Twitter, including keywords and hashtags.

Combine email marketing and social media. Include a Facebook or a Twitter button at the bottom of your emails and explain that you will answer your customers’ questions personally on these websites. Encourage people to subscribe to your newsletters and other information by adding the appropriate links to your emails.

Answer any comments and questions on your social networking websites. Try to check your page at least twice-daily so that responses are not left too long. A great way to do this is to set it up where you receive an email every time someone leaves a comment. Keep in mind that everything you’re writing as a comment or a response to one person can be viewed by anyone who goes to your site.

Your audience will want to know you are interested in what they are saying. Respond to customer complaints and feedback immediately so your customers know you are listening to them. Show them that you are actually hearing what they are saying, as well.

Promote product giveaways using your social media presence. Everyone loves free products and this is a way to get new followers to your social media profiles. Just choose what free product or service you are going to offer, and then visit a number of the most heavily followed social media profiles for freebies and put up the link to where individuals can come for it.

Social media are powerful tools you can use to gather feedback on your existing business and research the market potential of new offerings. Most people enjoy being given the opportunity to openly express how they feel about something, which is good for business too. They can give you information you did not realize about your product, which you can use to make improvements.

Follow all of your followers on Twitter. It is proper etiquette on Twitter. Not only does it show the proper level of respect, but it also gives you a direct line to speak with your followers. You are going to retain a lot more new followers if you give them some attention through tweets and following them back.

People like having the option to comment on your blog. One great advantage of enabling comments is that you can converse directly with your readers without giving out personal contact information like your email address. Comments should always be allowed, but you should moderate them whenever possible. Remove comments that are abusive, negative, or spammy to keep the conversation cordial.

Google+ Trumps Twitter, Earning Second Place for Total US Social Networkers - eMarketerYour blogs should contain a mixture of written and pictorial content. People won’t enjoy your blog as much if it’s made up totally of blocks of text. Add logos, videos, pictures or graphs to make your blog more visually interesting. Don’t go to extremes; have a nice balance of text and visuals.

In order to create a growing business, it’s vital that you thoroughly understand social media marketing basics. Profit has to be your number one goal, then you should worry about other things. Everything you learned here is a good place to start.


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Create a Custom QR Code

Category:Custom QR Codes Tags : 

Custom QR Codes Go Hand In Hand Like Ice-Cream And Chocolate Sauce.

Custom QR Codes Go Hand In Hand Like Ice-Cream And Chocolate Sauce.  Internet marketing service in Colorado Springs, Colorado - Mandile Marketing Digital Marketing Consultant – SEO & Conversion Optimization

Custom QR Codes Go Hand In Hand Like Ice-Cream And Chocolate Sauce.  Internet marketing service in Colorado Springs, Colorado - Mandile Marketing Digital Marketing Consultant – SEO & Conversion Optimization

What is a QR code? In simple terms, QR code represents Quick Response code.

Do I need a to create a QR code? The answer is Yes! When used properly QR codes can add value to your brand. When not used properly they’re just wasting space.

Think about the many benefits of incorporating QR codes into your marketing plan?

Mobile users are frustrated by slow, clunky sites that are ill-suited for smartphones and other Internet-enabled mobile devices. Too often, important information is buried under images and text that is irrelevant to visitors on the go.

QR codes are a great way to engage with visitors and to turn their offline experiences into memorable online experiences.

After all, these quick response codes are growing in popularity worldwide as an effective marketing tool. These small black-and-white two dimensional barcodes embedded with your information is a great way to attract new customers.

You’re starting to see QR codes on signs, on stickers in storefront windows, on buses, business cards and even T-shirts. One click your Smartphone camera can scan the code and transmit the information immediately.

In just a few seconds, a potential customer has your company’s web address, phone number, SMS message or your upcoming Calendar events. QR codes make print media more interactive if done correctly.

It’s an easy marketing technique because most Smartphones sold today have a built-in QR code scannner. If not, it is super easy to download a FREE app from your mobile service providers “Market Place” if you have Android then its the “Google play Store” and if your rocking an iPhone then go to “iTunes”.

As more companies embrace QR marketing, they will begin to increase their brand recognition. QR codes also provide a company with a limited marketing budget an effect marketing strategy if done correctly.

QR codes are an opportunity to connect with your customers and to turn a scan into an experience. You now have the ability to send coupons or discounts immediately while they are shopping.

Remember, it’s not the technology, it’s how you use it.

Another thing to think about is your QR code campaign is not just about the QR code but the mobile experience the QR code resolves.

In fact, you can say that entire experience including finding your companies QR code in the marketplace, the scanning process, the mobile experience and the payoff to the user are all factors that must be taken into consideration before executing your campaign.

QR codes are nifty and beneficial but they only represent a small percentage of your overall marketing execution. Here are the real figures of the current QR code market.

 

Study Courtesy: Emarketer

Using the latest marketing tools for your business creates a great impression for future customers. It means you’re not only keeping up with technology, but making a statement that you’re keeping ahead in your industry as well.

The whole enchilada, QR codes and consumer adoption is slow, advertisers and marketers must keep pushing forward and Go!

QR codes are “silent salespeople.” ~ Jeremy Mandile  

Everyone likes a good blog post – don’t forget to share. Feel free to leave your thoughts below.


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Mobile Marketing Pointers To Increase Your Business

Category:Mobile Marketing Tags : 

Mobile Marketing Pointers To Increase Your Business

Mobile marketing has shown to be a great way to tap into an audience that is looking for all sorts of products and services. It is rare to find someone today who doesn’t own a mobile device, whether it’s a cell phone, smartphone, tablet computer, iPod or any other device with web connectivity.

Always tailor your campaign to your customers. You should understand your customers needs and use that premise as your basic mobile marketing campaign. If you do not know what your customer is interested in, how can you be successful? You should compile as much information on your target audience as possible to ensure your mobile campaign’s success.google-wallet

When doing mobile marketing, you can’t go wrong by investing some money to ensure your website is well-optimized for mobile users. An effective and successful mobile site can be hard to put together. It might be helpful to hire a professional website designer with experience in mobile websites.

A mission statement is the best way to ensure you remember your purpose for your mobile marketing. Maintaining your principles is key to you being successful in your business plans.

For instance, don’t send out text message alerts or messages in the early morning or late night hours. Customers will be irritated if they are awakened by your mobile marketing text message.

Attempting to go viral is always a good idea and can help your ad reach its maximum potential. These ads may get passed from friend to friend because of how unique, funny or interesting they are.

You probably know that you can offer your app to your customers for free, taking your mobile marketing to the next level. Now you are giving your customers an array of options to choose from.

Allow text message recipients to leave feedback about your mobile marketing communications. This offers an excellent opportunity to connect more effectively and interact with your customers. You may have people not being as receptive as you would like, but keep in mind that any information from a consumer should be treated as valuable input.

Your web site should contain links to any social networking pages that are linked to your business. Social networking sites that are presented through your official business website will save your customers the hassle of searching for you on those sites.

If you decide to create an app for your business, make sure they will find it useful and relevant. If your app is not relevant with offers and specials, chances are that your customers will not use your app long.

Try two different pages, called A/B testing, for your mobile page. This can help you understand what your visitors may be having trouble using or understanding. Create two different landing pages (A&B) to see which is more effective for conversions. Then use the one that gets the most conversions.

When you start adding SMS to your mobile marketing strategy, let people opt in or out and tell them how many texts you’re going to be sending out. Improperly used SMS messages can backfire against you. Don’t be pushy with your messages. Ensure that your texting service requires opting in, and make sure your customers know that you won’t send more than a certain number of texts each month. Your customers should respond to your honesty.

You will be able to grow your business as mobile device ownership keeps rising. Over 4.5 billion people have a mobile phone, making mobile marketing a highly profitable way to promote products and services. By using these tips found here, you will be a step in front of the competition and, most importantly, be in a position to effectively communicate with your customers. Best of luck in your marketing!

Jeremy Mandile  

So, what other ways are there to increase engagement for your business or blog? Feel free to leave your thoughts below.

 


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Video Marketing Made Simple

Category:Video Marketing Tags : 

Video Marketing Made Simple

Video Marketing StrategiesMarketing with video is a great asset for enhancing your profits and business. The best videos benefit your organization by educating consumers, communicating important information, providing continuous support and inspiration while showing potential customers how well your products or services work.

There is a lot to learn about video marketing, now is the best time to get started. Read this article to find out more.

For starters don’t make your video long and boring. Make sure that it stays under ten minutes. If you find yourself struggling to do everything in ten minutes, either make more than one video or minimize the information that you are aiming to get across. If you feel that you might need additional time to explain a feature of your product or service. By continuing to keep your videos short, people can quickly and easily find the important information and keep them interested.

Video Marketing Made Simple

Video Marketing Made Simple

If you’re new to making videos, don’t let video marketing to intimidate you. Anyone with a decent video camera can create engaging and shareable videos.

Don’t overlook YouTube. Many times videos begin here. You get free video hosting. You also get immediate exposure to a large number of viewers.

This means your video is out there to be seen. YouTube offers its users the ability to add various captions and annotations. This really is a good way to add a link to your website or call-to-action in your video.

Encourage your customers to ask questions about your services or products, and then answer some of their questions in a video. Those who have their questions asked should get a coupon or other reward. Show customers your workplace, manufacturing center or simply troubleshooting problems for your customer shows your area of expertise.

Keep in mind video marketing is a key element for keeping your branding consistent. If you can market your videos effectively, you will see a substantial increase in your number of clickthroughs to your website or specials. Utilize your video to entice consumers to purchase a product and/or service, don’t forget to provide a link for them to use to make the purchase. This way, should someone embed it or share it somewhere, your video and link stay together.

Each and every video you produce should encourage viewers to take some concrete action. This is a “call-to-action” approach. For example, if you want your viewers to sign up for a newsletter, ask them to click the link that you provided in the video description. You just need to ensure that viewers can do this easily.

Always have content that is up-to-date and engaging to keep viewers coming back. Boring and old content is the best way to drive away users, which is extremely bad for business. Try to make people want to see what else you have to offer. The more unique, interesting, relevant, and current your various publications are, the more likely you are to attract a higher number of viewers.

Video marketing online-video-viewers-growth-statistics1Track and analyze your video’s statistics. You can see the sheer numbers of times people watched the video and even drill down to see where people were watching it from. Use your videos to draw attention to your website and other marketing campaigns.

Make sure you are using every online tool accessible, to draw in more customers.

Imagine a visitor who by mistake stumbles onto your YouTube video may not realize you can be found on Google, Facebook and Twitter as well.

You just gave a potential customer an opportunity to share your video and business information across multiple social media sites. If you incorporate it strategically into your marketing plan, you can boost your video sharing and increase your online traffic by quite a bit.

Marketing with video has never been so effective and has “cha-ching!” written all over it. Now all you need to do is get started on your new video campaign!


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